As the Creative Director for Solediam, a new jewelry brand in Toronto, I faced the challenge of developing a user-friendly website and creating engaging content that resonated with our brand.

My role involved leading a team to build a sophisticated online presence, ensuring that our website was not only aesthetically pleasing but also easy to navigate. I focused on producing high-quality content that truly reflected Solediam's unique identity.

This strategic approach was key in laying a solid digital and creative foundation for the brand, aligning our online presence with the vision and values of Solediam, and facilitating a successful introduction to the market.